Customer Privacy Policy – Emo Tours Sweden

Introduction

Protecting your personal data is a priority for Emo Tours Sweden. We handle your information in compliance with the EU General Data Protection Regulation (GDPR) and other applicable data protection laws. This privacy policy explains how we collect, use, process, and protect your personal data when you use our services, such as booking tours through our website or communicating with us.

By using our services, you agree to the terms outlined in this privacy policy.

1. Who We Are

• Company Name: Egyptian Daily Tours i Alingsås (Trade under name: Emo Tours Sweden )
• Registration ID: 19840204-4096 (Registered with www.Bolagsverket.se)
• Location: Alingsås, Sweden
• Booking & Management Platform: Bokun (a TripAdvisor company registered in the USA)

We use trusted international technology platforms to collect, store, and process customer information securely. This helps us improve our services, website functionality, and marketing strategies.

2. What Personal Data We Collect

We collect different types of personal data depending on how you interact with us:

A. Automated Data Collection (When You Visit Our Website)

When you visit our website, we automatically collect:

• IP address (stored in encrypted form)
• Device information (operating system, browser type, language settings)
• Pages visited & interactions
• Date & time of access
• This data helps ensure website security and improve functionality (legitimate interest under Art. 6(1)(f) GDPR).

B. Data You Provide When Booking a Tour

When you book a tour or service, we collect:

• Full name
• Email address
• Phone number
• Billing details (if applicable)
• Number of participants
• Tour date, time, and preferences
• Additional details (e.g., flight details for airport transfers)

This data is required to process your booking and provide our services (contractual necessity under Art. 6(1)(b) GDPR).

C. Data You Provide When Contacting Us

If you contact us via email, phone, WhatsApp, or social media, we may collect:

• Your name, contact details, and message content
• Any additional information you provide voluntarily

We process this data to respond to your inquiries and provide customer support (legitimate interest under Art. 6(1)(f) GDPR).

D. Reviews & Testimonials

If you leave a review, we may collect and display:

• Your first name & review content
• Star rating & optional photo

Reviews help future customers make informed decisions. You can request deletion of your review at any time.

E. Marketing & Newsletter Data

If you opt-in to receive promotional emails, we collect:

• Your email address
• Tour preferences & interactions

You can unsubscribe at any time by clicking the unsubscribe link in our emails.

3. How We Use Your Personal Data

PurposeLegal Basis:

• Processing bookings & payments

• Contractual necessity (Art. 6(1)(b) GDPR)
  

• Providing customer service & support Legitimate interest (Art. 6(1)(f) GDPR)
  

• Sending confirmations & updates related to bookings
  

• Contractual necessity (Art. 6(1)(b) GDPR)
  

• Improving website functionality & security
  

• Legitimate interest (Art. 6(1)(f) GDPR)
  

• Sending marketing emails (if opted-in)
  

• Consent (Art. 6(1)(a) GDPR)
  

• Analysing data to enhance our services
  

• Legitimate interest (Art. 6(1)(f) GDPR)
  

• Complying with legal obligations
  

• Legal requirement (Art. 6(1)(c) GDPR)

4. Third-Party Services We Use

To ensure the best experience, we use trusted international service providers for various purposes:

A. Data Processing & Analytics

• Google Tag Manager (Website performance monitoring)
• Google Analytics (User behavior tracking & improvements)
• Amplitude & Map-box (Tour location analytics & enhancements)

B. Marketing & Social Media Technologies

• Facebook Pixel & Social Plugins (Targeted ads & social interactions)
• TikTok, Reddit, Snapchat Advertising (Marketing campaigns & outreach)

C. Payment Processing (Secure Transactions)

We accept payments through trusted, encrypted gateways:

• Stripe, Visa, MasterCard, Klarna, PayPal, and Link

D. Security & Anti-Fraud Measures

• reCAPTCHA (Google) (Bot protection & form security)
• Cloudfront.net (Website content security & fast loading)
• New Relic & nr-data.net (Website performance monitoring)

These services process data securely to protect customer privacy and ensure service reliability.

5. Data Storage & Retention

We retain your personal data only as long as necessary for:

✔ Processing your booking and fulfilling our services
✔ Meeting legal obligations (e.g., tax & accounting records)
✔ Resolving disputes and preventing fraud

After this period, your data will be securely deleted or anonymised.

6. Your Data Protection Rights

Under GDPR, you have the following rights regarding your data:

✔ Right to Access – Request a copy of your personal data
✔ Right to Rectification – Correct inaccurate or incomplete data
✔ Right to Erasure – Request deletion of your data
✔ Right to Restrict Processing – Limit how we use your data
✔ Right to Object – Opt-out of direct marketing or data processing
✔ Right to Data Portability – Transfer your data to another provider

To exercise any of these rights, please contact us via email at: [info@emotourssweden.com]

We will respond within 30 days as per GDPR requirements.

7. Cookies & Tracking Technologies

Our website uses cookies to improve your experience. You can manage or disable cookies through your browser settings.

For more details, visit our Cookie Policy.

8. Data Security Measures

We implement strong security measures to protect your data, including:

✔ SSL encryption on our website
✔ Secure payment processing via trusted providers
✔ Regular security audits & updates

Despite these measures, no online platform is 100% secure. If you suspect unauthorised access, please contact us immediately.

9. Changes to This Privacy Policy

We may update this policy as needed. Any changes will be posted on our website with a revised date.

10. Contact Us

If you have questions about this policy or your data, contact:

[info@emotourssweden.com]

Egyptian Daily Tours i Alingsås I Trade name: Emo Tours Sweden, Jasmingatan 29 B, Alingsås, 441 56, Sweden.

This Privacy Policy is effective as of [October, 2023]